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2021 Toyota RAV4 Prime First Drive: Admirable Product, Meet Questionable Marketing

Author: Daniel-RufiangePublished:  8/31/2020
2021 Toyota RAV4 Prime First Drive: Admirable Product, Meet Questionable Marketing 2021 Toyota RAV4 Prime First Drive: Admirable Product, Meet Questionable Marketing

Auto123 makes a first test of the 2021 Toyota RAV4 Prime.

I think it’s safe to say that the Toyota RAV4 Prime is one of the more-anticipated arrivals on the new-car market in the last few years. When the plug-in variant of the SUV was introduced last year, dealers were quickly overwhelmed with requests and questions about its availability and arrival in dealerships – nowhere more so than in RAV4-loving Canada.

The wait for the model is now over, and since 2020 is, you probably realized by now, a year not like the others, everything surrounding the debut of the plug-in RAV4 has been a bit messy. Normally, we go out to test drive a vehicle BEFORE it’s available commercially to give you an early first-hand description and appraisal of it. Thanks to Covid-19, we had an online presentation a few weeks ago. Then, the vehicle showed up at dealerships, and only now were we able test drive it.

Which means of course that if you've been keenly following news about the model, you won't be too surprised by what's next, because it’s already on the road. You might think everything has been said about it. Rest assured, we still have some information to offer you regarding the driving experience and Toyota's distribution strategy.

While we have some good things to say about the former, the latter leaves room for criticism.

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Available vehicles on toyota-usage.ca

toyota RAV4 612cd174ee3efa30a6aa0d85
Certified
toyota RAV4 2021
Toyota
$33,049
2021 · RAV4
Good price
25 km
Montreal · Quebec · 2 km
toyota RAV4 612cd174ee3efa30a6aa0d84
Certified
toyota RAV4 2021
Toyota
$36,649
2021 · RAV4
25 km
Montreal · Quebec · 2 km
toyota RAV4 60d5cf22ee3efa30a6a9187c
Certified
toyota RAV4 2021
Toyota
$44,049
2021 · RAV4
25 km
Montreal · Quebec · 2 km
toyota RAV4 61b0b54f14178b9cd7899d59
toyota RAV4 2021
Toyota
$38,999
2021 · RAV4
17,000 km
Saint-Constant · Quebec · 18 km
toyota RAV4 6159a455ee3efa30a6aa9956
Certified
toyota RAV4 2021
Toyota
$36,649
2021 · RAV4
2,500 km
Montreal · Quebec · 2 km
toyota RAV4 61b0b54f14178b9cd789a007
Certified
toyota RAV4 2021
Toyota
$37,994
2021 · RAV4
6,642 km
Verdun · Quebec · 10 km

Technical specifications