Chicago 2023: 2024 Toyota Grand Highlander Makes its Debut
• Toyota today introduced its 2024 Grand Highlander at the Chicago Auto Show.
• The model offering includes an additional hybrid powertrain, the same as we see in the Crown sedan.
• The third row of seats should be suitable for adults.
Using the occasion of media day at the 2023 Chicago Auto Show, Toyota unveiled the latest model to join its lineup. As the Grand Highlander name suggests, it's a larger sibling to the Highlander we know. But is that where the differences end?
First, why a Grand Highlander? A look at U.S. sales point to the answer. The Highlander is consistently among the top-selling SUVs; combine its results from the last two years, and it ranks just behind the Toyota RAV4 among all SUVs. Meanwhile, the model above the Highlander in Toyota's lineup, the Sequoia, has been a slow seller. There was room for an SUV in between, and Toyota decided to use the Highlander name to provide a middle ground.
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